Beverages meet needs spanning from basic hydration and fun libation to fortified function. With an estimated 65 percent of consumers always having a beverage on hand, even a crowded marketplace can accommodate new players. Meal-replacement beverages; nutrient-dense, sugar-sparse drinks for kids; and more natural, creative alcohol-based options are areas of potential growth. Plant-based protein, prebiotic fiber, collagen, vitamins, adaptogens, cannabidiol (CBD) and nootropic ingredients such as ginseng and lion’s mane mushrooms also remain popular.
The latest on beverage types, ingredients and market data – digital magazine
Friday, May 31st, 2019